September 202
PETER PaN ON ICE
Family Entertainment – Live Ice Performance
A first-of-its-kind theatrical ice show brought to Kuwait by Blast Off Events, “Peter Pan on Ice” introduced an international ice performance format to a market unfamiliar with such experiences. The goal wasn’t just to market a show, but to launch a new category of family entertainment that could open doors for future touring productions in the region.
The Brief
A first-of-its-kind theatrical ice show brought to Kuwait by Blast Off Events, “Peter Pan on Ice” introduced an international ice performance format to a market unfamiliar with such experiences. The goal wasn’t just to market a show, but to launch a new category of family entertainment that could open doors for future touring productions in the region.
Target Market
Primary: Children aged 6 to 14 accompanied by their families
Secondary: Family-oriented households looking for quality time and shareable cultural moments
Challenge
The show was scheduled during the first week of Kuwait’s new school year, a period marked by low entertainment engagement. Parents were dealing with school registrations, new routines, financial planning, and heavy weekday restrictions. Entertainment was not top of mind, and promotional noise had to break through an environment of logistical and emotional overload.
Insight
Kuwaiti families do not engage unless the value is crystal clear. Entertainment must offer cultural compatibility, emotional payoff, and timing relevance. To earn attention, “Peter Pan on Ice” had to be framed as a once-in-a-lifetime family memory, not just a weekend activity.
Planning
• Defined audience layers based on school-aged children, family composition, and lifestyle triggers
• Pre-mapped campaign pressure points to align with pre-school-year downtime and counter audience inertia post-reopening
• Managed full campaign calendar across Blast Off Events, M2R, and JACC to synchronize creative rollout and media drop
• Positioned the event as limited, exclusive, and not-to-be-missed, particularly for parents wanting to create core memories with their kids
Execution
• Acted as the central project manager, coordinating with all stakeholders, aligning production, media, creatives, and timelines
• Deployed digital outdoor screens in high-density zones, including key intersections and family-heavy areas
• Ran full-screen placements across top malls to capture live audiences and build awareness on ground
• Partnered with top-tier influencers across parenting, mom-focused, and child-friendly content segments
• Launched paid media campaigns across Meta, TikTok, Snapchat, YouTube, and Google, each with Arabic-first, family-centric creative
• Released blog posts, digital news placements, and press coverage across lifestyle and events platforms
• Published organic content via all owned channels (Blast Off, M2R, JACC), each timed around ticketing pushes and momentum peaks
Impact
The campaign succeeded in raising awareness and positioning the show as a quality entertainment option. While the show did not fully sell out, due to its overlap with the start of the academic year, it established a critical precedent for family-centric event formats in Kuwait. The data, audience behaviors, and campaign outcomes shaped how future productions were calibrated for scale, timing, and tone.
More Works
©2024
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
September 202
PETER PaN ON ICE
Family Entertainment – Live Ice Performance
A first-of-its-kind theatrical ice show brought to Kuwait by Blast Off Events, “Peter Pan on Ice” introduced an international ice performance format to a market unfamiliar with such experiences. The goal wasn’t just to market a show, but to launch a new category of family entertainment that could open doors for future touring productions in the region.
The Brief
A first-of-its-kind theatrical ice show brought to Kuwait by Blast Off Events, “Peter Pan on Ice” introduced an international ice performance format to a market unfamiliar with such experiences. The goal wasn’t just to market a show, but to launch a new category of family entertainment that could open doors for future touring productions in the region.
Target Market
Primary: Children aged 6 to 14 accompanied by their families
Secondary: Family-oriented households looking for quality time and shareable cultural moments
Challenge
The show was scheduled during the first week of Kuwait’s new school year, a period marked by low entertainment engagement. Parents were dealing with school registrations, new routines, financial planning, and heavy weekday restrictions. Entertainment was not top of mind, and promotional noise had to break through an environment of logistical and emotional overload.
Insight
Kuwaiti families do not engage unless the value is crystal clear. Entertainment must offer cultural compatibility, emotional payoff, and timing relevance. To earn attention, “Peter Pan on Ice” had to be framed as a once-in-a-lifetime family memory, not just a weekend activity.
Planning
• Defined audience layers based on school-aged children, family composition, and lifestyle triggers
• Pre-mapped campaign pressure points to align with pre-school-year downtime and counter audience inertia post-reopening
• Managed full campaign calendar across Blast Off Events, M2R, and JACC to synchronize creative rollout and media drop
• Positioned the event as limited, exclusive, and not-to-be-missed, particularly for parents wanting to create core memories with their kids
Execution
• Acted as the central project manager, coordinating with all stakeholders, aligning production, media, creatives, and timelines
• Deployed digital outdoor screens in high-density zones, including key intersections and family-heavy areas
• Ran full-screen placements across top malls to capture live audiences and build awareness on ground
• Partnered with top-tier influencers across parenting, mom-focused, and child-friendly content segments
• Launched paid media campaigns across Meta, TikTok, Snapchat, YouTube, and Google, each with Arabic-first, family-centric creative
• Released blog posts, digital news placements, and press coverage across lifestyle and events platforms
• Published organic content via all owned channels (Blast Off, M2R, JACC), each timed around ticketing pushes and momentum peaks
Impact
The campaign succeeded in raising awareness and positioning the show as a quality entertainment option. While the show did not fully sell out, due to its overlap with the start of the academic year, it established a critical precedent for family-centric event formats in Kuwait. The data, audience behaviors, and campaign outcomes shaped how future productions were calibrated for scale, timing, and tone.
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
September 202
PETER PaN ON ICE
Family Entertainment – Live Ice Performance
A first-of-its-kind theatrical ice show brought to Kuwait by Blast Off Events, “Peter Pan on Ice” introduced an international ice performance format to a market unfamiliar with such experiences. The goal wasn’t just to market a show, but to launch a new category of family entertainment that could open doors for future touring productions in the region.
The Brief
A first-of-its-kind theatrical ice show brought to Kuwait by Blast Off Events, “Peter Pan on Ice” introduced an international ice performance format to a market unfamiliar with such experiences. The goal wasn’t just to market a show, but to launch a new category of family entertainment that could open doors for future touring productions in the region.
Target Market
Primary: Children aged 6 to 14 accompanied by their families
Secondary: Family-oriented households looking for quality time and shareable cultural moments
Challenge
The show was scheduled during the first week of Kuwait’s new school year, a period marked by low entertainment engagement. Parents were dealing with school registrations, new routines, financial planning, and heavy weekday restrictions. Entertainment was not top of mind, and promotional noise had to break through an environment of logistical and emotional overload.
Insight
Kuwaiti families do not engage unless the value is crystal clear. Entertainment must offer cultural compatibility, emotional payoff, and timing relevance. To earn attention, “Peter Pan on Ice” had to be framed as a once-in-a-lifetime family memory, not just a weekend activity.
Planning
• Defined audience layers based on school-aged children, family composition, and lifestyle triggers
• Pre-mapped campaign pressure points to align with pre-school-year downtime and counter audience inertia post-reopening
• Managed full campaign calendar across Blast Off Events, M2R, and JACC to synchronize creative rollout and media drop
• Positioned the event as limited, exclusive, and not-to-be-missed, particularly for parents wanting to create core memories with their kids
Execution
• Acted as the central project manager, coordinating with all stakeholders, aligning production, media, creatives, and timelines
• Deployed digital outdoor screens in high-density zones, including key intersections and family-heavy areas
• Ran full-screen placements across top malls to capture live audiences and build awareness on ground
• Partnered with top-tier influencers across parenting, mom-focused, and child-friendly content segments
• Launched paid media campaigns across Meta, TikTok, Snapchat, YouTube, and Google, each with Arabic-first, family-centric creative
• Released blog posts, digital news placements, and press coverage across lifestyle and events platforms
• Published organic content via all owned channels (Blast Off, M2R, JACC), each timed around ticketing pushes and momentum peaks
Impact
The campaign succeeded in raising awareness and positioning the show as a quality entertainment option. While the show did not fully sell out, due to its overlap with the start of the academic year, it established a critical precedent for family-centric event formats in Kuwait. The data, audience behaviors, and campaign outcomes shaped how future productions were calibrated for scale, timing, and tone.
More Works
©2024
FAQ
What is Redd Brand?
How is Redd Brand different from other marketing agencies?
Do you only offer SEO services or complete marketing solutions?
Do I need a big budget to work with you?
Can you manage ad campaigns on Google, Instagram, and other platforms?
How do you use AI in your services?
How long does a typical project take?
How do I get started?