May 2, 2025
CRaIG DaVID
Live Entertainment – International Music Concert
On May 2, 2025, British music icon Craig David took the stage at The Arena Kuwait for his first-ever performance in the country. The show delivered a night of smooth vocals, iconic tracks, and live energy that resonated across generations—positioning R&B on the region’s main stage in a way Kuwait hadn’t seen before.
The Brief
Launch Craig David’s debut concert in Kuwait with a campaign that would reframe him as a timeless, relevant live act—attracting both nostalgic listeners and new fans. The objective was to deliver strong turnout, emotional connection, and cultural credibility without relying solely on legacy recognition.
Target Market
Primary: Adults aged 25–40 who grew up on Craig David’s early 2000s catalog. Secondary: Younger concertgoers interested in genre-based, high-quality live shows. Tertiary: Expats and professionals seeking premium international entertainment
Challenge
The show followed directly after Gabriel “Fluffy” Iglesias’ sold-out performance on May 1, creating audience overlap and potential fatigue. The campaign had to re-engage attention immediately, without feeling like a secondary push, while preserving Craig David’s brand tone and carving out space for a distinct musical experience.
Insight
Familiarity with the artist wasn’t enough. The campaign had to activate emotion, reestablish relevance, and sell the experience, not just the name. The value had to be tied to atmosphere, live energy, and the opportunity to reconnect with a sound that defined a generation.
Planning
• Redd Brand led the end-to-end campaign strategy, rollout structure, and platform coordination
• Adjusted campaign timing to avoid overlap and position Craig David’s show as a unique experience, not part two
• Developed dual creative angles targeting nostalgic fans and younger music-first audiences
• Synchronized media flow across FAME, Live Nation, M2R, and The Arena for clear message control
Execution
• Deployed full media rollout: LED billboards, bus wraps, mall screens, venue signage, and digital placements
• Built a suite of bilingual content optimized for Meta, YouTube, TikTok, Snapchat, and Google
• Produced live-cut trailers, lyric-led teasers, and countdowns to build controlled momentum
• Amplified Eye Candy led social content activations—partnering with local businesses to create community-driven TikToks and visually aligned show promos
• Collaborated with music-relevant influencers and tastemakers only, ensuring alignment with Craig David’s tone
• Activated final-stage CTAs through The Arena’s official channels and direct performance creatives
Impact
While the show didn’t sell out, it delivered a standout live experience with high audience energy, strong word-of-mouth, and cross-generational attendance. Craig David’s presence reinforced the appetite for live R&B in Kuwait and opened the door for similar formats moving forward.
Redd Brand, in collaboration with FAME Entertainment, Live Nation, M2R, Amplified Eye Candy, and The Arena Kuwait, delivered a clean, culturally resonant campaign that proved international artists can build connection and movement—even in competitive, high-pressure windows.
More Works
©2024
More Works
(GQ® — 02)
©2024
GaBRIEL “FLUFFY” IGLESIaS
May 1, 2025
Portfolio
GaBRIEL “FLUFFY” IGLESIaS
May 1, 2025
Live Entertainment – Stand-Up Comedy
GaBRIEL “FLUFFY” IGLESIaS
May 1, 2025
BLUE KUWaIT PERFORMaNCE
April 10th & 11th, 2025
Portfolio
BLUE KUWaIT PERFORMaNCE
April 10th & 11th, 2025
Live Music – International Boy Band Performance
BLUE KUWaIT PERFORMaNCE
April 10th & 11th, 2025
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
May 2, 2025
CRaIG DaVID
Live Entertainment – International Music Concert
On May 2, 2025, British music icon Craig David took the stage at The Arena Kuwait for his first-ever performance in the country. The show delivered a night of smooth vocals, iconic tracks, and live energy that resonated across generations—positioning R&B on the region’s main stage in a way Kuwait hadn’t seen before.
The Brief
Launch Craig David’s debut concert in Kuwait with a campaign that would reframe him as a timeless, relevant live act—attracting both nostalgic listeners and new fans. The objective was to deliver strong turnout, emotional connection, and cultural credibility without relying solely on legacy recognition.
Target Market
Primary: Adults aged 25–40 who grew up on Craig David’s early 2000s catalog. Secondary: Younger concertgoers interested in genre-based, high-quality live shows. Tertiary: Expats and professionals seeking premium international entertainment
Challenge
The show followed directly after Gabriel “Fluffy” Iglesias’ sold-out performance on May 1, creating audience overlap and potential fatigue. The campaign had to re-engage attention immediately, without feeling like a secondary push, while preserving Craig David’s brand tone and carving out space for a distinct musical experience.
Insight
Familiarity with the artist wasn’t enough. The campaign had to activate emotion, reestablish relevance, and sell the experience, not just the name. The value had to be tied to atmosphere, live energy, and the opportunity to reconnect with a sound that defined a generation.
Planning
• Redd Brand led the end-to-end campaign strategy, rollout structure, and platform coordination
• Adjusted campaign timing to avoid overlap and position Craig David’s show as a unique experience, not part two
• Developed dual creative angles targeting nostalgic fans and younger music-first audiences
• Synchronized media flow across FAME, Live Nation, M2R, and The Arena for clear message control
Execution
• Deployed full media rollout: LED billboards, bus wraps, mall screens, venue signage, and digital placements
• Built a suite of bilingual content optimized for Meta, YouTube, TikTok, Snapchat, and Google
• Produced live-cut trailers, lyric-led teasers, and countdowns to build controlled momentum
• Amplified Eye Candy led social content activations—partnering with local businesses to create community-driven TikToks and visually aligned show promos
• Collaborated with music-relevant influencers and tastemakers only, ensuring alignment with Craig David’s tone
• Activated final-stage CTAs through The Arena’s official channels and direct performance creatives
Impact
While the show didn’t sell out, it delivered a standout live experience with high audience energy, strong word-of-mouth, and cross-generational attendance. Craig David’s presence reinforced the appetite for live R&B in Kuwait and opened the door for similar formats moving forward.
Redd Brand, in collaboration with FAME Entertainment, Live Nation, M2R, Amplified Eye Candy, and The Arena Kuwait, delivered a clean, culturally resonant campaign that proved international artists can build connection and movement—even in competitive, high-pressure windows.
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
May 2, 2025
CRaIG DaVID
Live Entertainment – International Music Concert
On May 2, 2025, British music icon Craig David took the stage at The Arena Kuwait for his first-ever performance in the country. The show delivered a night of smooth vocals, iconic tracks, and live energy that resonated across generations—positioning R&B on the region’s main stage in a way Kuwait hadn’t seen before.
The Brief
Launch Craig David’s debut concert in Kuwait with a campaign that would reframe him as a timeless, relevant live act—attracting both nostalgic listeners and new fans. The objective was to deliver strong turnout, emotional connection, and cultural credibility without relying solely on legacy recognition.
Target Market
Primary: Adults aged 25–40 who grew up on Craig David’s early 2000s catalog. Secondary: Younger concertgoers interested in genre-based, high-quality live shows. Tertiary: Expats and professionals seeking premium international entertainment
Challenge
The show followed directly after Gabriel “Fluffy” Iglesias’ sold-out performance on May 1, creating audience overlap and potential fatigue. The campaign had to re-engage attention immediately, without feeling like a secondary push, while preserving Craig David’s brand tone and carving out space for a distinct musical experience.
Insight
Familiarity with the artist wasn’t enough. The campaign had to activate emotion, reestablish relevance, and sell the experience, not just the name. The value had to be tied to atmosphere, live energy, and the opportunity to reconnect with a sound that defined a generation.
Planning
• Redd Brand led the end-to-end campaign strategy, rollout structure, and platform coordination
• Adjusted campaign timing to avoid overlap and position Craig David’s show as a unique experience, not part two
• Developed dual creative angles targeting nostalgic fans and younger music-first audiences
• Synchronized media flow across FAME, Live Nation, M2R, and The Arena for clear message control
Execution
• Deployed full media rollout: LED billboards, bus wraps, mall screens, venue signage, and digital placements
• Built a suite of bilingual content optimized for Meta, YouTube, TikTok, Snapchat, and Google
• Produced live-cut trailers, lyric-led teasers, and countdowns to build controlled momentum
• Amplified Eye Candy led social content activations—partnering with local businesses to create community-driven TikToks and visually aligned show promos
• Collaborated with music-relevant influencers and tastemakers only, ensuring alignment with Craig David’s tone
• Activated final-stage CTAs through The Arena’s official channels and direct performance creatives
Impact
While the show didn’t sell out, it delivered a standout live experience with high audience energy, strong word-of-mouth, and cross-generational attendance. Craig David’s presence reinforced the appetite for live R&B in Kuwait and opened the door for similar formats moving forward.
Redd Brand, in collaboration with FAME Entertainment, Live Nation, M2R, Amplified Eye Candy, and The Arena Kuwait, delivered a clean, culturally resonant campaign that proved international artists can build connection and movement—even in competitive, high-pressure windows.
More Works
©2024
FAQ
What is Redd Brand?
How is Redd Brand different from other marketing agencies?
Do you only offer SEO services or complete marketing solutions?
Do I need a big budget to work with you?
Can you manage ad campaigns on Google, Instagram, and other platforms?
How do you use AI in your services?
How long does a typical project take?
How do I get started?