October 23–26, 2024
HOT WHEELS MONSTER TRUCKS
Family Entertainment – Live International Stunt Show
A landmark entertainment breakthrough. Hot Wheels Monster Trucks Live roared into Kuwait for the very first time, delivering four sold-out shows that redefined the possibilities of family entertainment in the region. Staged at full international scale at Basil Al-Salem Al-Sabah Racing Club, the show was the result of close collaboration between Blast Off Events, Live Nation, M2R, BMRC, Eventat, and Redd Brand Advertising & Marketing Agency. Redd Brand led the strategy, creative direction, content production, and platform execution, overseeing media buying coordination, campaign rollout, and all digital performance layers. The team produced over 130 assets across formats and placements, while also managing blog partnerships, digital news coverage, and editorial visibility to support organic traction and media credibility. Even with last-minute technical and timeline shifts, the campaign stayed locked. What started as an untested, unfamiliar format became a 12,000+ ticket, four-night sellout. It was one of the most challenging, and most rewarding, entertainment campaigns delivered in Kuwait to date.
The Brief
Launch the global Hot Wheels Monster Trucks Live show in Kuwait and create demand for a completely unfamiliar entertainment format. The goal was to localize the global brand, educate the public, and sell out four consecutive shows, all while delivering on the international standards set by Live Nation and Mattel.
Target Market
Primary: Families with children aged 4 to 12 Secondary: Parents aged 28 to 45, nostalgic for the brand Tertiary: Car enthusiasts and motorsport fans interested in stunts, performance, and mechanical showcases
Challenge
Monster truck shows had no cultural foundation in Kuwait. The challenge wasn’t just to promote, it was to educate. Audiences needed to understand the scale, value, and safety of the show while being guided from curiosity to conversion. There was no built-in demand, just a window to create one.
Insight
While Hot Wheels existed as a toy brand in households, the show had to feel like a real-world extension of that legacy. We needed to make the leap from product familiarity to live-event excitement by triggering nostalgia, delivering high-impact visuals, and building emotional urgency.
Planning
• Operated as the project lead across all local and international stakeholders, managing approvals, logistics, and timelines
• Built the campaign funnel around three audience phases: awareness (what is it?), education (why it’s unmissable), and urgency (buy now)
• Developed over 130 unique creative assets optimized by channel, audience, and platform • Integrated the ticketing journey through Eventat with direct CTAs, pixel-based retargeting, and platform funneling tied to campaign segmentation
• Designed the strategy to handle both broad reach and sharp conversion, using mass exposure tools paired with high-precision media sequencing
• Coordinated daily alignment across Live Nation, M2R, BMRC, and ticketing support to control every layer of the consumer journey
Execution
• Launched a full-scale national media campaign across Meta, TikTok, Snapchat, YouTube, and Google
• Produced Arabic-first and bilingual video teasers, countdown assets, behind-the-scenes previews, influencer-specific formats, and high-conversion statics
• Activated LED billboards across key intersections, plus mall screens and wrapped buses for mass visibility
• Released press announcements, digital news coverage, and blog editorials to build trust and credibility across parents and motorsport communities
• Collaborated with family-focused influencers, entertainment personalities, and car-content creators to maximize reach and relevance
• Deployed hyper-targeted retargeting layers to recapture engaged users and push them back to the Eventat ticketing platform
• Created on-ground and digital momentum through daily content drops, “selling fast” alerts, and ticket inventory updates
• Introduced a VIP tier for meet-and-greets with drivers and trucks, adding exclusivity, upsell potential, and deeper fan engagement
Impact
Over 12,000 attendees experienced Kuwait’s first-ever monster truck stunt show. All four shows sold out. The VIP experience added a premium layer that elevated the brand beyond just a family outing. The campaign successfully built a brand-new entertainment category from the ground up and proved that, with the right strategy, scale, and storytelling, Kuwait is ready for global-format live events.
More Works
©2024
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
October 23–26, 2024
HOT WHEELS MONSTER TRUCKS
Family Entertainment – Live International Stunt Show
A landmark entertainment breakthrough. Hot Wheels Monster Trucks Live roared into Kuwait for the very first time, delivering four sold-out shows that redefined the possibilities of family entertainment in the region. Staged at full international scale at Basil Al-Salem Al-Sabah Racing Club, the show was the result of close collaboration between Blast Off Events, Live Nation, M2R, BMRC, Eventat, and Redd Brand Advertising & Marketing Agency. Redd Brand led the strategy, creative direction, content production, and platform execution, overseeing media buying coordination, campaign rollout, and all digital performance layers. The team produced over 130 assets across formats and placements, while also managing blog partnerships, digital news coverage, and editorial visibility to support organic traction and media credibility. Even with last-minute technical and timeline shifts, the campaign stayed locked. What started as an untested, unfamiliar format became a 12,000+ ticket, four-night sellout. It was one of the most challenging, and most rewarding, entertainment campaigns delivered in Kuwait to date.
The Brief
Launch the global Hot Wheels Monster Trucks Live show in Kuwait and create demand for a completely unfamiliar entertainment format. The goal was to localize the global brand, educate the public, and sell out four consecutive shows, all while delivering on the international standards set by Live Nation and Mattel.
Target Market
Primary: Families with children aged 4 to 12 Secondary: Parents aged 28 to 45, nostalgic for the brand Tertiary: Car enthusiasts and motorsport fans interested in stunts, performance, and mechanical showcases
Challenge
Monster truck shows had no cultural foundation in Kuwait. The challenge wasn’t just to promote, it was to educate. Audiences needed to understand the scale, value, and safety of the show while being guided from curiosity to conversion. There was no built-in demand, just a window to create one.
Insight
While Hot Wheels existed as a toy brand in households, the show had to feel like a real-world extension of that legacy. We needed to make the leap from product familiarity to live-event excitement by triggering nostalgia, delivering high-impact visuals, and building emotional urgency.
Planning
• Operated as the project lead across all local and international stakeholders, managing approvals, logistics, and timelines
• Built the campaign funnel around three audience phases: awareness (what is it?), education (why it’s unmissable), and urgency (buy now)
• Developed over 130 unique creative assets optimized by channel, audience, and platform • Integrated the ticketing journey through Eventat with direct CTAs, pixel-based retargeting, and platform funneling tied to campaign segmentation
• Designed the strategy to handle both broad reach and sharp conversion, using mass exposure tools paired with high-precision media sequencing
• Coordinated daily alignment across Live Nation, M2R, BMRC, and ticketing support to control every layer of the consumer journey
Execution
• Launched a full-scale national media campaign across Meta, TikTok, Snapchat, YouTube, and Google
• Produced Arabic-first and bilingual video teasers, countdown assets, behind-the-scenes previews, influencer-specific formats, and high-conversion statics
• Activated LED billboards across key intersections, plus mall screens and wrapped buses for mass visibility
• Released press announcements, digital news coverage, and blog editorials to build trust and credibility across parents and motorsport communities
• Collaborated with family-focused influencers, entertainment personalities, and car-content creators to maximize reach and relevance
• Deployed hyper-targeted retargeting layers to recapture engaged users and push them back to the Eventat ticketing platform
• Created on-ground and digital momentum through daily content drops, “selling fast” alerts, and ticket inventory updates
• Introduced a VIP tier for meet-and-greets with drivers and trucks, adding exclusivity, upsell potential, and deeper fan engagement
Impact
Over 12,000 attendees experienced Kuwait’s first-ever monster truck stunt show. All four shows sold out. The VIP experience added a premium layer that elevated the brand beyond just a family outing. The campaign successfully built a brand-new entertainment category from the ground up and proved that, with the right strategy, scale, and storytelling, Kuwait is ready for global-format live events.
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
October 23–26, 2024
HOT WHEELS MONSTER TRUCKS
Family Entertainment – Live International Stunt Show
A landmark entertainment breakthrough. Hot Wheels Monster Trucks Live roared into Kuwait for the very first time, delivering four sold-out shows that redefined the possibilities of family entertainment in the region. Staged at full international scale at Basil Al-Salem Al-Sabah Racing Club, the show was the result of close collaboration between Blast Off Events, Live Nation, M2R, BMRC, Eventat, and Redd Brand Advertising & Marketing Agency. Redd Brand led the strategy, creative direction, content production, and platform execution, overseeing media buying coordination, campaign rollout, and all digital performance layers. The team produced over 130 assets across formats and placements, while also managing blog partnerships, digital news coverage, and editorial visibility to support organic traction and media credibility. Even with last-minute technical and timeline shifts, the campaign stayed locked. What started as an untested, unfamiliar format became a 12,000+ ticket, four-night sellout. It was one of the most challenging, and most rewarding, entertainment campaigns delivered in Kuwait to date.
The Brief
Launch the global Hot Wheels Monster Trucks Live show in Kuwait and create demand for a completely unfamiliar entertainment format. The goal was to localize the global brand, educate the public, and sell out four consecutive shows, all while delivering on the international standards set by Live Nation and Mattel.
Target Market
Primary: Families with children aged 4 to 12 Secondary: Parents aged 28 to 45, nostalgic for the brand Tertiary: Car enthusiasts and motorsport fans interested in stunts, performance, and mechanical showcases
Challenge
Monster truck shows had no cultural foundation in Kuwait. The challenge wasn’t just to promote, it was to educate. Audiences needed to understand the scale, value, and safety of the show while being guided from curiosity to conversion. There was no built-in demand, just a window to create one.
Insight
While Hot Wheels existed as a toy brand in households, the show had to feel like a real-world extension of that legacy. We needed to make the leap from product familiarity to live-event excitement by triggering nostalgia, delivering high-impact visuals, and building emotional urgency.
Planning
• Operated as the project lead across all local and international stakeholders, managing approvals, logistics, and timelines
• Built the campaign funnel around three audience phases: awareness (what is it?), education (why it’s unmissable), and urgency (buy now)
• Developed over 130 unique creative assets optimized by channel, audience, and platform • Integrated the ticketing journey through Eventat with direct CTAs, pixel-based retargeting, and platform funneling tied to campaign segmentation
• Designed the strategy to handle both broad reach and sharp conversion, using mass exposure tools paired with high-precision media sequencing
• Coordinated daily alignment across Live Nation, M2R, BMRC, and ticketing support to control every layer of the consumer journey
Execution
• Launched a full-scale national media campaign across Meta, TikTok, Snapchat, YouTube, and Google
• Produced Arabic-first and bilingual video teasers, countdown assets, behind-the-scenes previews, influencer-specific formats, and high-conversion statics
• Activated LED billboards across key intersections, plus mall screens and wrapped buses for mass visibility
• Released press announcements, digital news coverage, and blog editorials to build trust and credibility across parents and motorsport communities
• Collaborated with family-focused influencers, entertainment personalities, and car-content creators to maximize reach and relevance
• Deployed hyper-targeted retargeting layers to recapture engaged users and push them back to the Eventat ticketing platform
• Created on-ground and digital momentum through daily content drops, “selling fast” alerts, and ticket inventory updates
• Introduced a VIP tier for meet-and-greets with drivers and trucks, adding exclusivity, upsell potential, and deeper fan engagement
Impact
Over 12,000 attendees experienced Kuwait’s first-ever monster truck stunt show. All four shows sold out. The VIP experience added a premium layer that elevated the brand beyond just a family outing. The campaign successfully built a brand-new entertainment category from the ground up and proved that, with the right strategy, scale, and storytelling, Kuwait is ready for global-format live events.
More Works
©2024
FAQ
What is Redd Brand?
How is Redd Brand different from other marketing agencies?
Do you only offer SEO services or complete marketing solutions?
Do I need a big budget to work with you?
Can you manage ad campaigns on Google, Instagram, and other platforms?
How do you use AI in your services?
How long does a typical project take?
How do I get started?