2024 – Present
FORMULaS
Health & Wellness – Juice & Nutrition Brand
(Content Support & Website Optimization)
The Brief
Support FormulasME in enhancing its digital footprint through upgraded visuals, localized copy, and optimized product messaging. The brand had an established presence in Kuwait but needed sharper, more relevant content that reflected its value and resonated with local audiences. The objective was to create bilingual, ready-to-use social assets and restructure product descriptions on their website to better align with current health trends and consumer behavior.
Target Market
Primary: Health-conscious adults aged 20–45 in Kuwait Secondary: Gym-goers, wellness-focused parents, and clean-eating advocates Tertiary: Consumers entering detox or functional health routines
Challenge
While FormulasME was an established brand, its visual identity and digital messaging had not evolved with the market. The brand guidelines were outdated, and much of the content lacked cultural tone, benefit clarity, and modern structure. Their website needed sharper product descriptions, and their internal content process needed a streamlined, approval-based support system.
Insight
Wellness brands in Kuwait often rely on aesthetic fluff or imported narratives. FormulasME’s strength was its authenticity—what it needed was alignment. Content had to feel clean, culturally familiar, and directly tied to outcomes people care about: energy, detox, hydration, immunity.
Planning
• Audited existing social presence and visual identity for tone, layout, and engagement drop-offs
• Revamped brand visuals by modernizing templates, color applications, and typographic hierarchy
• Created a plug-and-play system for social post design, caption writing, and approval
• Structured all content in both Arabic and English, tailored by format, seasonality, and product category
• Conducted a full website audit and proposed updated product descriptions to improve clarity, hierarchy, and conversion strength
• Delivered training for automation tools and scheduling systems to simplify client-side operations
Execution
• Designed a full range of content assets across carousels, reels, static posts, and stories • Produced pre-approved monthly content packs with visual design + bilingual captions
• Built post types around use-case storytelling: when to drink it, why it works, how it fits into daily life
• Delivered optimized, benefit-first website copy for juices, detox programs, and supplements
• Ensured each element matched cultural tone, health relevance, and purchase intent
• Provided hands-on support to implement and automate content posting
Impact
FormulasME’s digital presence was realigned to match its position as a credible, established wellness brand. The upgraded visuals brought consistency across platforms. Captions and product descriptions shifted from generic to benefit-driven, helping customers understand not just what they’re buying—but why. The website became more navigable and conversion-focused, and social content became easier to approve and post.
Redd Brand Advertising & Marketing Agency delivered practical marketing support with strategic precision, giving FormulasME the clarity, structure, and tools to operate efficiently without needing to overhaul its internal team.
More Works
©2024
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
2024 – Present
FORMULaS
Health & Wellness – Juice & Nutrition Brand
(Content Support & Website Optimization)
The Brief
Support FormulasME in enhancing its digital footprint through upgraded visuals, localized copy, and optimized product messaging. The brand had an established presence in Kuwait but needed sharper, more relevant content that reflected its value and resonated with local audiences. The objective was to create bilingual, ready-to-use social assets and restructure product descriptions on their website to better align with current health trends and consumer behavior.
Target Market
Primary: Health-conscious adults aged 20–45 in Kuwait Secondary: Gym-goers, wellness-focused parents, and clean-eating advocates Tertiary: Consumers entering detox or functional health routines
Challenge
While FormulasME was an established brand, its visual identity and digital messaging had not evolved with the market. The brand guidelines were outdated, and much of the content lacked cultural tone, benefit clarity, and modern structure. Their website needed sharper product descriptions, and their internal content process needed a streamlined, approval-based support system.
Insight
Wellness brands in Kuwait often rely on aesthetic fluff or imported narratives. FormulasME’s strength was its authenticity—what it needed was alignment. Content had to feel clean, culturally familiar, and directly tied to outcomes people care about: energy, detox, hydration, immunity.
Planning
• Audited existing social presence and visual identity for tone, layout, and engagement drop-offs
• Revamped brand visuals by modernizing templates, color applications, and typographic hierarchy
• Created a plug-and-play system for social post design, caption writing, and approval
• Structured all content in both Arabic and English, tailored by format, seasonality, and product category
• Conducted a full website audit and proposed updated product descriptions to improve clarity, hierarchy, and conversion strength
• Delivered training for automation tools and scheduling systems to simplify client-side operations
Execution
• Designed a full range of content assets across carousels, reels, static posts, and stories • Produced pre-approved monthly content packs with visual design + bilingual captions
• Built post types around use-case storytelling: when to drink it, why it works, how it fits into daily life
• Delivered optimized, benefit-first website copy for juices, detox programs, and supplements
• Ensured each element matched cultural tone, health relevance, and purchase intent
• Provided hands-on support to implement and automate content posting
Impact
FormulasME’s digital presence was realigned to match its position as a credible, established wellness brand. The upgraded visuals brought consistency across platforms. Captions and product descriptions shifted from generic to benefit-driven, helping customers understand not just what they’re buying—but why. The website became more navigable and conversion-focused, and social content became easier to approve and post.
Redd Brand Advertising & Marketing Agency delivered practical marketing support with strategic precision, giving FormulasME the clarity, structure, and tools to operate efficiently without needing to overhaul its internal team.
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
2024 – Present
FORMULaS
Health & Wellness – Juice & Nutrition Brand
(Content Support & Website Optimization)
The Brief
Support FormulasME in enhancing its digital footprint through upgraded visuals, localized copy, and optimized product messaging. The brand had an established presence in Kuwait but needed sharper, more relevant content that reflected its value and resonated with local audiences. The objective was to create bilingual, ready-to-use social assets and restructure product descriptions on their website to better align with current health trends and consumer behavior.
Target Market
Primary: Health-conscious adults aged 20–45 in Kuwait Secondary: Gym-goers, wellness-focused parents, and clean-eating advocates Tertiary: Consumers entering detox or functional health routines
Challenge
While FormulasME was an established brand, its visual identity and digital messaging had not evolved with the market. The brand guidelines were outdated, and much of the content lacked cultural tone, benefit clarity, and modern structure. Their website needed sharper product descriptions, and their internal content process needed a streamlined, approval-based support system.
Insight
Wellness brands in Kuwait often rely on aesthetic fluff or imported narratives. FormulasME’s strength was its authenticity—what it needed was alignment. Content had to feel clean, culturally familiar, and directly tied to outcomes people care about: energy, detox, hydration, immunity.
Planning
• Audited existing social presence and visual identity for tone, layout, and engagement drop-offs
• Revamped brand visuals by modernizing templates, color applications, and typographic hierarchy
• Created a plug-and-play system for social post design, caption writing, and approval
• Structured all content in both Arabic and English, tailored by format, seasonality, and product category
• Conducted a full website audit and proposed updated product descriptions to improve clarity, hierarchy, and conversion strength
• Delivered training for automation tools and scheduling systems to simplify client-side operations
Execution
• Designed a full range of content assets across carousels, reels, static posts, and stories • Produced pre-approved monthly content packs with visual design + bilingual captions
• Built post types around use-case storytelling: when to drink it, why it works, how it fits into daily life
• Delivered optimized, benefit-first website copy for juices, detox programs, and supplements
• Ensured each element matched cultural tone, health relevance, and purchase intent
• Provided hands-on support to implement and automate content posting
Impact
FormulasME’s digital presence was realigned to match its position as a credible, established wellness brand. The upgraded visuals brought consistency across platforms. Captions and product descriptions shifted from generic to benefit-driven, helping customers understand not just what they’re buying—but why. The website became more navigable and conversion-focused, and social content became easier to approve and post.
Redd Brand Advertising & Marketing Agency delivered practical marketing support with strategic precision, giving FormulasME the clarity, structure, and tools to operate efficiently without needing to overhaul its internal team.
More Works
©2024
FAQ
What is Redd Brand?
How is Redd Brand different from other marketing agencies?
Do you only offer SEO services or complete marketing solutions?
Do I need a big budget to work with you?
Can you manage ad campaigns on Google, Instagram, and other platforms?
How do you use AI in your services?
How long does a typical project take?
How do I get started?