2024
CHaLET 2031
Premium Rental Property – Khairan, Kuwait
-
The Brief
Position Chalet 2031 as a premium, in-demand getaway in a saturated and fragmented chalet rental market. The client needed more than just bookings—they needed a brand. Redd Brand was brought in to build Chalet 2031’s digital presence from scratch: website, identity, content, campaigns, and automation—all aligned to convert.
Target Market
Primary: Young couples and families aged 25–45 looking for luxury weekend escapes Secondary: Small friend groups seeking private stays in Khairan Tertiary: Event planners and micro-influencers seeking lifestyle-ready spaces
Challenge
Khairan’s rental market is driven by reposts, WhatsApp groups, and generic aggregator listings. There’s no structure, no brand clarity, and no trust. Chalet 2031 had potential—but no visibility, no platform, and no system to compete at the premium level.
Insight
A premium experience starts before check-in. Bookings are driven by first impressions—visuals, clarity, and perceived quality. The buyer wants ease, consistency, and social proof. Content had to sell the vibe. The website had to make it frictionless.
Planning
• Developed a full brand identity: logo, typography, colors, and brand tone
• Designed and launched chalet2031.com with a clean UX, availability showcase, and mobile-first layout
• Integrated advanced SEO structure, tracking systems, and full Google Analytics + Meta Pixel setup
• Defined content strategy with visual pillars—romantic stays, family getaways, and curated comfort
• Created a weekly publishing workflow with automation, approval rounds, and peak-time scheduling
• Built the full campaign and platform structure from zero, including TikTok and Facebook launch
Execution
• Conducted full photo and video shoots of the property optimized for stories, reels, paid ads, and web assets
• Wrote Arabic-English captions tied to mood, seasonality, and direct booking triggers
• Set up Google and Meta ad accounts with targeting architecture aligned to buyer behavior
• Launched multiple promotional bursts timed around weekends, public holidays, and summer seasonality
• Automated the entire posting calendar using pre-approved content linked to the brand pillars
• Verified the Chalet 2031 Instagram account @chalet2031 to establish trust, eliminate confusion with fake or duplicate listings, and reinforce an authentic brand experience especially important in a market where chalet scams have occurred
• Created a frictionless DM and inquiry funnel via Instagram + WhatsApp redirection from the website
Impact
Chalet 2031 transformed from a low-visibility rental into a polished, high-conversion brand with consistent traffic, inquiries, and bookings. Website visits and follower growth aligned with key campaign pushes, and every major holiday window was fully booked. The verified Instagram account now acts as a conversion-driven storefront and a trust anchor for prospective renters in a space often prone to impersonation and informal listings.
Redd Brand Advertising & Marketing Agency built the brand, the system, and the strategy. Now Chalet 2031 runs with confidence, structure, and the digital presence to expand beyond a single listing.
More Works
©2024
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
2024
CHaLET 2031
Premium Rental Property – Khairan, Kuwait
-
The Brief
Position Chalet 2031 as a premium, in-demand getaway in a saturated and fragmented chalet rental market. The client needed more than just bookings—they needed a brand. Redd Brand was brought in to build Chalet 2031’s digital presence from scratch: website, identity, content, campaigns, and automation—all aligned to convert.
Target Market
Primary: Young couples and families aged 25–45 looking for luxury weekend escapes Secondary: Small friend groups seeking private stays in Khairan Tertiary: Event planners and micro-influencers seeking lifestyle-ready spaces
Challenge
Khairan’s rental market is driven by reposts, WhatsApp groups, and generic aggregator listings. There’s no structure, no brand clarity, and no trust. Chalet 2031 had potential—but no visibility, no platform, and no system to compete at the premium level.
Insight
A premium experience starts before check-in. Bookings are driven by first impressions—visuals, clarity, and perceived quality. The buyer wants ease, consistency, and social proof. Content had to sell the vibe. The website had to make it frictionless.
Planning
• Developed a full brand identity: logo, typography, colors, and brand tone
• Designed and launched chalet2031.com with a clean UX, availability showcase, and mobile-first layout
• Integrated advanced SEO structure, tracking systems, and full Google Analytics + Meta Pixel setup
• Defined content strategy with visual pillars—romantic stays, family getaways, and curated comfort
• Created a weekly publishing workflow with automation, approval rounds, and peak-time scheduling
• Built the full campaign and platform structure from zero, including TikTok and Facebook launch
Execution
• Conducted full photo and video shoots of the property optimized for stories, reels, paid ads, and web assets
• Wrote Arabic-English captions tied to mood, seasonality, and direct booking triggers
• Set up Google and Meta ad accounts with targeting architecture aligned to buyer behavior
• Launched multiple promotional bursts timed around weekends, public holidays, and summer seasonality
• Automated the entire posting calendar using pre-approved content linked to the brand pillars
• Verified the Chalet 2031 Instagram account @chalet2031 to establish trust, eliminate confusion with fake or duplicate listings, and reinforce an authentic brand experience especially important in a market where chalet scams have occurred
• Created a frictionless DM and inquiry funnel via Instagram + WhatsApp redirection from the website
Impact
Chalet 2031 transformed from a low-visibility rental into a polished, high-conversion brand with consistent traffic, inquiries, and bookings. Website visits and follower growth aligned with key campaign pushes, and every major holiday window was fully booked. The verified Instagram account now acts as a conversion-driven storefront and a trust anchor for prospective renters in a space often prone to impersonation and informal listings.
Redd Brand Advertising & Marketing Agency built the brand, the system, and the strategy. Now Chalet 2031 runs with confidence, structure, and the digital presence to expand beyond a single listing.
More Works
(GQ® — 02)
©2024
FAQ
01
What is Redd Brand?
02
How is Redd Brand different from other marketing agencies?
03
Do you only offer SEO services or complete marketing solutions?
04
Do I need a big budget to work with you?
05
Can you manage ad campaigns on Google, Instagram, and other platforms?
06
How do you use AI in your services?
07
How long does a typical project take?
08
How do I get started?
2024
CHaLET 2031
Premium Rental Property – Khairan, Kuwait
-
The Brief
Position Chalet 2031 as a premium, in-demand getaway in a saturated and fragmented chalet rental market. The client needed more than just bookings—they needed a brand. Redd Brand was brought in to build Chalet 2031’s digital presence from scratch: website, identity, content, campaigns, and automation—all aligned to convert.
Target Market
Primary: Young couples and families aged 25–45 looking for luxury weekend escapes Secondary: Small friend groups seeking private stays in Khairan Tertiary: Event planners and micro-influencers seeking lifestyle-ready spaces
Challenge
Khairan’s rental market is driven by reposts, WhatsApp groups, and generic aggregator listings. There’s no structure, no brand clarity, and no trust. Chalet 2031 had potential—but no visibility, no platform, and no system to compete at the premium level.
Insight
A premium experience starts before check-in. Bookings are driven by first impressions—visuals, clarity, and perceived quality. The buyer wants ease, consistency, and social proof. Content had to sell the vibe. The website had to make it frictionless.
Planning
• Developed a full brand identity: logo, typography, colors, and brand tone
• Designed and launched chalet2031.com with a clean UX, availability showcase, and mobile-first layout
• Integrated advanced SEO structure, tracking systems, and full Google Analytics + Meta Pixel setup
• Defined content strategy with visual pillars—romantic stays, family getaways, and curated comfort
• Created a weekly publishing workflow with automation, approval rounds, and peak-time scheduling
• Built the full campaign and platform structure from zero, including TikTok and Facebook launch
Execution
• Conducted full photo and video shoots of the property optimized for stories, reels, paid ads, and web assets
• Wrote Arabic-English captions tied to mood, seasonality, and direct booking triggers
• Set up Google and Meta ad accounts with targeting architecture aligned to buyer behavior
• Launched multiple promotional bursts timed around weekends, public holidays, and summer seasonality
• Automated the entire posting calendar using pre-approved content linked to the brand pillars
• Verified the Chalet 2031 Instagram account @chalet2031 to establish trust, eliminate confusion with fake or duplicate listings, and reinforce an authentic brand experience especially important in a market where chalet scams have occurred
• Created a frictionless DM and inquiry funnel via Instagram + WhatsApp redirection from the website
Impact
Chalet 2031 transformed from a low-visibility rental into a polished, high-conversion brand with consistent traffic, inquiries, and bookings. Website visits and follower growth aligned with key campaign pushes, and every major holiday window was fully booked. The verified Instagram account now acts as a conversion-driven storefront and a trust anchor for prospective renters in a space often prone to impersonation and informal listings.
Redd Brand Advertising & Marketing Agency built the brand, the system, and the strategy. Now Chalet 2031 runs with confidence, structure, and the digital presence to expand beyond a single listing.
More Works
©2024
FAQ
What is Redd Brand?
How is Redd Brand different from other marketing agencies?
Do you only offer SEO services or complete marketing solutions?
Do I need a big budget to work with you?
Can you manage ad campaigns on Google, Instagram, and other platforms?
How do you use AI in your services?
How long does a typical project take?
How do I get started?